Brake Technology specialist TMD Friction rapidly expands its spare parts range
Being a leading developer and manufacturer of OE products provides a good basis for being able to offer a complete range of spare parts for new vehicle models as well
Leverkusen, February 17th 2021. Broad market coverage is one of the crucial factors for success in the spare parts market. This goal remains a constant challenge, even for suppliers who are able to offer a spare part for almost every vehicle model already, since market coverage shrinks again with each new vehicle model that is launched, unless the range is simultaneously expanded.
It has therefore been a long tradition of TMD Friction to focus on launching products quickly. 2020 was still an exceptional year in this regard – and a positive one at that, because the Leverkusen-based company has never been able to add so many new products to its range. By the end of the year, there were 827 new products, spread across the well-known brands Textar, Don, Mintex and Nisshinbo.
“We are aware of how important it is for our customers to always have the latest parts in stock. We are actively helping to grow their business by providing the appropriate products for new vehicle models as quickly as possible,” says Michael Dunkel, Director Global Category & Product Management at TMD Friction. “Leading vehicle manufacturers fit their new models with TMD Friction brake linings. Our customers benefit from this in two ways – the products for the spare parts market are available more quickly and we know exactly what is required when it comes to defining the specifications,” continues Dunkel.
As international vehicle manufacturers increasingly rely on platform strategies, market coverage increases disproportionately with each new addition. The newly added products mean that more than 2,400 further passenger car types are covered in Europe.
Workshops can find out more about new products online via the usual catalogue platforms or via the TMD Friction brand catalogues, such as Textar Brakebook (www.brakebook.com).
It is particularly important for TMD Friction that market coverage is not a purely theoretical size. “Our Aftermarket Team works hard every day to maintain availability of our large product range, despite all the coronavirus-related restrictions”, continues Dunkel. “Because without good and fast availability, the large market coverage benefits neither workshops nor drivers”.
TMD Friction_New additions: In 2020, TMD Friction was also able to extensively expand the market coverage of its aftermarket brands. Newly launched vehicle models in particular complement the product range.
Photo: Copyright TMD Friction, 2021. Reproduction is permitted free of charge; source must be acknowledged. We kindly ask that a specimen copy be sent to us.
ABOUT TMD FRICTION
TMD Friction, a wholly-owned subsidiary of Nisshinbo Holdings Inc., is a leading global manufacturer of brake linings for the automotive and brake industries. In addition to disc and drum brake linings for cars and commercial vehicles, the company’s product portfolio also includes brake linings for motor racing and industry-specific friction materials. TMD Friction supplies the worldwide spare parts market with the brands Textar, Nisshinbo, Mintex, Don, Pagid and Cobreq. TMD Friction also develops and produces friction linings for industry under the brand name Cosid. The TMD Friction Group has four locations in Germany and others in Europe, the USA, Brazil, Mexico, China and Japan and employs approximately 5.000 people worldwide.
Contact TMD Friction Group
Group Creative Marketing Manager
TMD Friction Services GmbH
Schlebuscher Str. 99, 51381 Leverkusen
Telefon: +49 (0)2171 703 2511