#TeamTextar is looking for “teammates”

Leverkusen, 25th April 2018. Everyone is looking forward to this summer’s major sporting event and both the teams and fans are in full swing with preparations. Brake specialist TMD Friction is also involved and is putting together an international “Team Textar” for the first time. From the 30th April – 15th July, dealers, garage professionals and their customers are being called upon worldwide to become part of the team by designing individual player cards, reminiscent of the trading cards we all know. In addition to all the fun that’s involved, the participants can win attractive prizes.

At the Team Textar website (www.teamtextar.com), participants can create their own player card in just a few clicks. All they need to do is upload an image of themselves or snap one directly with the selfie function. The images are automatically provided with a Team Textar jersey. A selection of funny options such as wigs and sunglasses are also available to decorate the image. The participant then chooses both a country and their player name. After entering their contact information, they will automatically be entered in the competition with their player card.

Over the course of the campaign 11 winners will be chosen through a lottery. These winners will form the final line-up of “Team Textar” and each of them will receive one of the 11 main prizes such as a Playstation 4 Pro VR Bundle, an iPad Pro, a Weber Genesis II Grill or a GoPro Hero 6. Also, 111 small Textar footballs will be raffled off among all the participants.

Those who share their player card with the hashtag #TeamTextar on one of their social media channels such as Facebook, Instagram or Twitter will also have the chance to win one of 11 BeatsX headphones.

Sabine Brühl, Group Creative Marketing Manager at TMD Friction, said: “Sport connects people across all borders. With #TeamTextar, we’re also uniting people from all over the world – from the manufacturer to the customer. The purpose of #TeamTextar isn’t just to draw attention to our product range; the focus is on the faces of people who either work with Textar products every day or rely on them. In one way or another, we all feel connected to the Textar brand and share a common guiding principle: the idea of quality and safety.”

Caption 1: Starting 30/04/2018, you can officially participate in the Team Textar campaign via www.teamtextar.com.
Photo: Reproduction permitted free of charge provided source is cited. Please send us a specimen copy.
Caption 2: Before taking part, each participant has to create a player card that includes their country and player name.
Photo: Reproduction permitted free of charge provided source is cited. Please send us a specimen copy.

TMD Friction is one of the world’s leading manufacturers of brake friction materials to the automotive and brake industry. The company’s product portfolio comprises disc brake pads and drum brake linings for passenger cars and commercial vehicles together with friction materials for racing and industrial applications. With its brands Textar, Mintex, Don, Pagid, and Cobreq, TMD Friction has a market-leading position in the global replacement parts market. Under the brand names Cosid and Dynotherm TMD Friction develops and produces friction materials for industrial applications. TMD Friction has operations in Germany as well as in Europe, USA, Brazil, Mexico, China, Japan and South Africa. The TMD Friction Group employs approximately 5,000 people worldwide. For further information please visit www.tmdfriction.com

Contact TMD Friction Group

Sabine Brühl
Group Creative Marketing Manager
Independent Aftermarket
TMD Friction Services GmbH
Schlebuscher Str. 99, 51381 Leverkusen
Telefon: +49 (0)2171 703 2511
Email: sabine.bruehl@tmdfriction.com

Britta Rose
pr people International GmbH & Co. KG
Huyssenallee 70-72, 45128 Essen
+49 (0)201 821434-13
E-mail: b.rose@pr-people.de

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