TMD Friction to introduce new packaging for its DON brand

Luxembourg, Leverkusen, February 2017. TMD Friction´s commercial vehicle (CV) brand, DON, has strengthened its visual presence with an overhaul of its packaging to reinforce its identity as a leading brake brand within the industry.

The CV linings have previously been welded in a transparent foil, however, the new packaging will soon be available in a robust foil scattered with the iconic DON logo to not only help the product stand out on the shelf, but to also ensure authenticity against counterfeit products. The new design will be introduced step-by-step.

As part of world-leading brake pads manufacturer TMD Friction, DON benefits from the company’s extensive research and development to provide uncompromising quality and reliability at a market-leading price performance ratio.

DON has been offering price-conscious hauliers and garages high-quality products for more than 100 years and each friction material is developed specifically for its respective vehicle type and brake system. With a strong reputation within the CV market, DON has more than 500 references in standard, over and under size, offering maximum coverage.

Picture: New packaging for DON CV linings

Photo: Copyright TMD Friction, 2017. Reprint free of charge, stating the source. We kindly ask for a copy.

About TMD Friction

TMD Friction is one of the world’s leading manufacturers of brake friction materials to the automotive and brake industry. The company’s product portfolio comprises disc brake pads and drum brake linings for passenger cars and commercial vehicles together with friction materials for racing and industrial applications. With its brands Textar, Mintex, Don, Pagid and Cobreq, TMD Friction has a market-leading position in the global replacement parts market. Under the brand names Cosid and Dynotherm TMD Friction develops and produces friction materials for industrial applications. TMD Friction has four operations in Germany as well as in Europe, USA, Brazil, Mexico, China, Japan and South Africa. The TMD Friction Group employs approximately 4,800 people worldwide. For further information please visit


Sabine Brühl
Group Creative Marketing Manager
Independent Aftermarket
TMD Friction Services GmbH
Schlebuscher Str. 99, 51381 Leverkusen
Phone: +49 (0)2171 703 2511

Süleyman Ucar
Managing Director
BlueChip Agentur für Public Relations & Strategie GmbH
Wilhelm-Beckmann-Straße 6, 45307 Essen
Phone: +49 (0)201 83012-503
Mobile : +49 (0)170 6318303