David Baines
LinkedinCEO & President
David has spent more than 30 years in the Automotive sector with TMD Friction. Starting his career in finance and accounting, David has also held positions in quality, export, licensing, marketing, sales and strategic functions. During his tenure with TMD Friction David took the lead of the IAM business unit, restructuring the IAM business into a profitable business unit with a global matrix organisation and dedicated operational footprint. Since becoming group CEO in 2019 David has brought a fragmented TMD Friction back into a single company structure and team under the banner of OneTMD. Together with a streamlined organisation and a new agile management team, David has in the last years driven significant improvements in customer service, quality, safety and profitability.
As CEO David now shares the leadership of TMD Friction with Co-CEO Robert Roiger, a partner at new owner Aequita and a seasoned and experienced business transformation professional. Together with Robert and the team at Aequita David will continue to drive OneTMD, one company, one team as a core philosophy, with a renewed and strengthened focus on further positive performance development, streamlined operations and profitable business development. The experience and friction market know-how of David and team TMD Friction, and the business transformation power and broad industrial knowledge of Robert and team Aequita, now come together to make a formidable force in the next steps of TMD Friction’s journey.